Dunkin Donuts is a popular outlet in India but in recent times, the company has failed to exert its share in the market. It even closed more than half of its stores in 2018 due to lack of profitability.
Market analysts cite different reasons for its sales being turned down, but the fact of the matter remains – Dunkin is struggling in the Indian market.
When the new millennial generation is always ready to adapt to new food options, what do you think failed to work in Dunkin’s favor?
To answer this question, we studied the growth of Dunkin Donuts in India and figured out the areas where it went wrong. So let us discover them through this video below-
Image Credits: Google Images
Find the blogger at: @MoulshreeS