Internet marketing is overtaking the retail world. Consumers prefer to shop from an online store instead of walking into a retail shop nearby.
Look at Toys “R” Us or Radio Shack that failed to adapt to a newer model successfully. The two became bankrupt in 2017, closed stores, and have been replaced by Amazon and other digital shops.
Your boutique retail shop shouldn’t take the same route those companies that failed took.
Start by looking at how to initiate your online boutique and choose an ideal name, as Shopify illustrates. Consequently, let’s look at how you can remain relevant after you add your presence online.
Create an ideal user-friendly experience
Shopping doesn’t have to be boring. Don’t give your consumers a hard time navigating your website; otherwise, they will leave the page as soon as they arrive.
Your site has several goals. But the main plan is to make sales. So, after driving traffic to your website, eliminate reasons for the visitors to leave before they make a purchase.
How?
Look at your site. If a consumer came across it right now, will it confuse them where next to click? The navigation bars on your website should be clear or a call to action. If you sell kids wear, make it clear. If something sounds obvious to you, it doesn’t to another. So, make sure everything, including the shopping cart, is clear to facilitate a good experience for your consumers.
Also, use several tools to ensure the design of the pages on your web are the best. For example, you can use Unbounce to compare two-page designs and choose the layout that wins.
Remember to optimize your web for mobile users as mobile phone shopping is in continuous increase. Ensure your web loads in three or fewer seconds to make the user’s experience even better.
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Build a brand
Givenchy, Gucci, Versace are all big brands.
Why?
The companies have built their reputation by selling high-quality products, and their customer services are admirable. They, therefore, have continued to attract excellent reviews from those who shop with them.
Remember, an unhappy customer will spread their experience more than a happy customer would do. Unfortunately or fortunately, 85% of online shoppers trust the reviews people make about your company. So, what do you want your customers to spread or sell?
You, therefore, have to create a trustworthy brand by evaluating the values of your company as you align them to your consumer’s usefulness. Establish your brand, so it becomes a go-to brand. With a good brand, it’s easier to market your apparel.
Why do e-commerce businesses struggle?
Once you identify why 80% of e-businesses fail, you can avoid the mistakes. The truth is, your SEO might be on top, but you may lose customers immediately as they land on your page. Eventually, your SEO will have no meaning.
As long as:
- navigating your website is challenging,
- and what you’re selling is not clear or does not solve customer’s needs
your company will fail.
Fortunately, these problems are solvable as illustrated by the two points above. Utilize the points and remain relevant as you make profits.
Image Credits: Google Images
Sources: Hyperlinked within the article
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